Welcome Sign and Digital Billboard

Purpose of the Billboard

This is primarily a community based billboard intended to leave a lasting positive impression of Prince Albert both inside and outside the city through the promotion of prominent events and news in Prince Albert. Intended results include:

• Increase exposure of Prince Albert’s main events to residents and tourists travelling through Prince Albert
• Build community pride through the promotion of good news from Prince Albert including awards, accomplishments and achievements, especially those relating to the priorities identified in the City’s Community Services Master Plan and Municipal Cultural Action Plan.
• Inform residents about notable City services and emergency announcements as required.

Note: Events that occur more than a 50km outside of Prince Albert will not be considered.

Event/Good News for Consideration

The City of Prince Albert reserves the right to edit a promotion for clarity and the right to deny submissions or remove submissions at any time and at its sole discretion. The likelihood of your promotion running depends on the number of events occurring at any given time. 

• Events and positive news will be considered on the billboard at no charge. 
• All events must first be submitted and approved for the www.paevents.ca calendar.
• Events approved for the calendar do not necessarily mean they will be promoted on the billboard. 
• Good news from Prince Albert including awards, accomplishments and achievements, especially those relating to the priorities identified in the City’s Community Services Master Plan and Municipal Cultural Action Plan, will be considered for the billboard. 
• In order to be considered, you must make a request through the submission form below after reviewing the Billboard Graphic Criteria.
• To qualify for promotion, events must not present any demeaning or derogatory portrayals of individuals or groups and display advertising copy that is not contrary to public order or good taste. Subject to the Direction of the Director of Corporate Services, events may be removed that are deemed to be objectionable. 

Before you submit the graphic for your event, please make sure ALL TEN items below are checked:

1. Name your PNG file: Date-of-event_name-of-event (11May2024_CommunityCleanup.png)
2. Graphic file type and size: 900px by 450px. Use only PNG Files.
3. High quality design graphic - (preferably professionally designed). 
4. Simple design with fonts that is easy to read driving by.
5. NO script fonts, diagonal text, or serif fonts.
6. ONLY have the title, dates, times, and locations.
7. NO website links, facebook links, phone numbers or admission information – All this will be in your paevents.ca event description.
8. If you have any sponsor logos on your graphic, they should be small.
9. Have the PAEVENTS.ca logo clearly displayed (20% of your design): Bigger than sponsors logo and not cut off or small in a corner.  - this is where people will find the details of your event. 
10. Before you fill out this request, please make sure that your event is submitted AND approved for the events calendar: www.paevents.ca. Requests will be considered only if the event is already approved for the events calendar. 

You can download the paevents.ca logo package here.  

Submit a Request to use the Billboard 

Submit your graphic at least a month before your event. Short notice requests might be waitlisted.

Third party content that will be NOT be considered

1. Events that occur more than a 50km outside of Prince Albert will not be considered
2. Advertising for-profit organizations is not permitted on the billboard.
3. Third-party program registrations will not be accepted.
4. Third-party programming will not be advertised.

Third party content that will be considered

1. Destination Marketing Fund Events
2. Annual Festivals and Events supported through the City of Prince Albert’s In-Kind program
3. Other notable events that have broad community appeal AND submitted and approved on www.paevents.ca.
   • Events should fall into one of the following categories:
     • Community Events that involves members of the community coming together for a shared purpose of improving the local environment.
     • Sports Events: Regional, Provincial or National Sport Tournaments hosted in Prince Albert. Raider, Minto, Bears and Titans Home Games
     • Entertainment Events offering performances and shows for audiences to enjoy.
4. Notable accomplishments from Prince Albert organizations, businesses and residents;
5. Initiatives related to Community Safety and Well-being

City related content that will be considered

• Notable Services.
• New and interesting arts and recreation classes.
• Promotions that appeal to a wide audience.
• Abrupt services changes that require attention. 
• Major projects that require communication to a large audience. 
• EA Rawlinson Centre Events.
• Good news including awards, accomplishments, major announcements and achievements.
• Recognition of National and Provincial holidays (i.e. New Years Day, Remembrance Day) and cultural and spiritual celebrations in Prince Albert.

Promotional graphic requirements

Please keep in mind that promotions displayed on the billboard must follow certain standards. Fully developed promotions can be submitted, but we may require amendments before they are played. We will also work with groups to build appropriate promotions. Priority will be given to events that have high quality graphics, logos and text readily available to use in the promotion. If you are submitting a fully developed promotion, please note that they must:

• Be prepared as a png file
• Files sizes: 900px wide by 450px high
• Simple design and limited text (to ensure drivers are able to read the display)
• Large enough font size to be legible to drivers at farther distances
• Use high quality, high resolution digital images and where possible, include local people and places (note that images with recognizable people MUST have signed consent to use the image in promotions). We reserve the right to deny any advertisement that does not meet resolution or quality standards.
• ONLY have the title, dates, times and locations.
• NO website links, facebook links or phone numbers.
• If you have any sponsor logos on your graphic they should be small.
• Have the PAEVENTS.ca logo clearly displayed: Bigger than sponsors logo and not cut off or small in a croner.  - this is where people will find the details of your event. You can request the paevents.ca logo package (with 4 different colours to choose from) by emailing: communications@citypa.com

Timelines

Disclaimer

Billboard promotions are reviewed in accordance with this criteria. Posting an event or announcement does not imply endorsement by the City of Prince Albert. The City reserves the right to revise the billboard criteria at any time. The City of Prince Albert reserves the right to edit a promotion for clarity and the right to deny submissions or remove submissions at any time and at its sole discretion. The likelihood of your promotion running depends on the number of events occurring at any given time. 

Promotion Approvals