The City of Prince Albert owns and operates the billboard located at 2nd Avenue and 15th Street. The billboard is primarily used to advertise City news and community events.
Purpose
This is a community based billboard intended to leave a lasting positive impression of Prince Albert both inside and outside the city through the promotion of prominent events and news in Prince Albert. Intended results include:
- Increase exposure of Prince Albert’s notable events to residents and tourists travelling through Prince Albert
- Build community pride through the promotion of good news from Prince Albert including awards, accomplishments and achievements, especially those relating to the priorities identified in the City’s Community Services Master Plan and Municipal Cultural Action Plan.
- Inform residents about notable City services and emergency announcements as required.
Note: Events well outside the City limits will not be considered.
Third party content that will be considered
- Destination Marketing Fund Events
- Annual Festivals and Events supported through the City of Prince Albert’s In-Kind program
- Regional, Provincial or National Sport Tournaments hosted in Prince Albert
- Raider, Minto, Bears and Titans Home Games
- Other notable events submitted and approved on www.paevents.ca
- Notable accomplishments from Prince Albert organizations, businesses and residents.
City related content that will be considered
- Notable Services
- New and interesting arts and recreation classes
- Promotions that appeal to a wide audience
- Abrupt services changes that require attention (only where necessary)
- Major projects that require communication to a large audience (only where necessary)
- EA Rawlinson Centre Events
- Good news including awards, accomplishments, major announcements and achievements.
City related content that will not be considered:
- Routine announcements and service changes (i.e. changes to garbage pick-up schedules, swimming lesson registration, job postings, etc).
Submitting an Event for Consideration
All events must first be submitted and approved for the www.paevents.ca calendar. Events approved for the calendar do not necessarily mean they will be promoted on the billboard. If you have already submitted to the calendar and would like to find out if it will be considered for the billboard or or if you are interested in having a good news message promoted, please contact Corporate Communications.
Promotion Requirements
Please keep in mind that promotions displayed on the billboard must follow certain standards. Fully developed promotions can be submitted, but we may require amendments before they are played. We will also work with groups to build appropriate promotions. Priority will be given to events that have high quality graphics, logos and text readily available to use in the promotion. If you are submitting a fully developed promotion, please note that they must:
- be prepared as a png or jpeg file
- have files sizes that are 1800px wide by 900px high
- be simple design and limited text (to ensure drivers are able to read the display)
- have large enough font size to be legible to drivers at farther distances
- use high quality, high resolution digital images and where possible, include local people and places (note that images with recognizable people MUST have signed consent to use the image in promotions). We reserve the right to deny any advertisement that does not meet resolution or quality standards.
Timelines
In order to be considered for the billboard, promotion requests should be made a minimum of 4 weeks before the event starts and must include full details include date, time, location and any associated logos, images or graphics. This will provide time for discussion about the ad and revisions if required. Ad requests that can be submitted earlier, with complete details, are appreciated.
Disclaimer:
Billboard promotions are reviewed in accordance with this criteria. Posting an event or announcement does not imply endorsement by the City of Prince Albert. The City reserves the right to revise the billboard criteria at any time.
Promotion Approvals
The City of Prince Albert reserves the right to edit a promotion for clarity and the right to deny submissions or remove submissions at any time and at its sole discretion. The likelihood of your promotion running depends on the number of events occurring at any given time. The EA Rawlinson Centre has been given a priority with three guaranteed spots each week (if needed).
